If you\u2019re doing business online, your website is the first chance you have to make an impression on a potential customer. You have to grab a site visitor\u2019s attention within seconds or else you stand the chance of losing a sale. That\u2019s why it\u2019s important to include these five features when designing your website:<\/p>\n\n\n\n
Great content<\/strong><\/p>\n\n\n\n You could have great rankings in the search engines, but you can\u2019t keep a customer on your site or make them buy if the content doesn\u2019t address their needs. The customers are visiting your site, now you have to ensure that they stay interested in your products or services. Inspire and motivate customers to buy your products or services by providing clear and unambiguous information.<\/p>\n\n\n\n A compelling call-to-action<\/strong><\/p>\n\n\n\n What is it that you want people to do when they come to your site? Do you want them to sign up for your newsletter? Download your ebook? Make a purchase or retain your services? A call-to-action is a prompt to get people to take action.<\/p>\n\n\n\n For instance, in your website copy include \u201cContact us now\u201d if you want people to call you. You could also incorporate a lead capture form where people can provide their email address to receive a free report. Another way to get people to take action is to tell them that an offer is only available for a \u201climited time\u201d.<\/p>\n\n\n\n Easy Navigation and Design<\/strong><\/p>\n\n\n\n When it comes to website design, more often than not, the simpler it is, the better. People want to visit a site and find the information they want very quickly and easily. If your website is cluttered, the content is irrelevant, or they can\u2019t navigate to find the information they need, they\u2019ll leave your website in a flash.<\/p>\n\n\n\n Contact Page<\/strong><\/p>\n\n\n\n It seems like a given, but do you know that there are many websites that don\u2019t have a contact page? If people have a question about your business, how can they contact you? Include an email, phone number, and address (if applicable). The contact page should also have links to social media pages such as Facebook, Twitter, Google+, etc. if people prefer to contact you through those channels.<\/p>\n\n\n\n You want your website to be memorable and create sales for your business. Include these five elements and you\u2019ll be on the road to online business success.<\/p>\n","protected":false},"featured_media":420,"template":"","meta":[],"acf":[],"_links":{"self":[{"href":"https:\/\/webst.gr\/wp-json\/wp\/v2\/team\/41"}],"collection":[{"href":"https:\/\/webst.gr\/wp-json\/wp\/v2\/team"}],"about":[{"href":"https:\/\/webst.gr\/wp-json\/wp\/v2\/types\/team"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webst.gr\/wp-json\/wp\/v2\/media\/420"}],"wp:attachment":[{"href":"https:\/\/webst.gr\/wp-json\/wp\/v2\/media?parent=41"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}